PR + Media Relations
The Clout Group – was engaged to raise awareness of the #Shoppingbagchallenge and #Paperbagchallenge. Created by Russian model Lily Ermak, during the 2020 Pandemic.
TCG, crafted PR material and leveraged relationships with key fashion and lifestyle publications. TCG, managed to secure National UK and International press in print, online, radio and TV. Lily and the challenge was featured in UK, Ireland, US, Russia, Greece, Poland, Hungary, India, China, Singapore, Turkey, Belgium, Netherlands, South Africa and Germany.
#shoppingbagchallenge and #paperbagchallenge racked up 300,000 tiktok views.
Media secured include: Cosmopolitan, Fox News, Playboy, The Sun, The Independent, Daily Mirror, The Times, Woman Journal, Evening Standard, Tag24, The Indian Express, The 6’o clock Show, HLN, Wash FM, The Bull FM + Many more.
